A Team of Passionate Leaders
Actv8’s leadership combines a deep knowledge of field marketing with product innovation and strategy for clients in the credit and financial services industries. Our senior management team boasts over 50 years of collective experience in helping clients produce exceptional results.
Respected industry veterans Bill Kerr and Rick Strosberg co-founded Actv8 in 2005, with a vision of building Canada’s preeminent field marketing company. The executive team of Bill Kerr, Rick Strosberg and Warren Sheridan leads Actv8.
Bill Kerr – Chief Motv8r
Bill is a twenty-year veteran of Canada’s banking and financial services sector. As our Chief Motv8r, Bill provides leadership, inspiration and a sense of humour for our team. Prior to co-founding Actv8, Bill enjoyed a fifteen-year career in various senior management roles at Canadian Tire Financial Services (CTFS). Bill has won numerous leadership awards during his tenure and key responsibilities have included marketing, sales, operations and culture building. In the early 1990’s, Bill was responsible for the management of all field marketing agencies supporting the acquisition of credit card applications for CTFS. His understanding of the marketplace and the credit card industry are key components in the rapid development of this dynamic business.
Rick Strosberg – Chief Innov8r
During his twenty-year career, Rick has led sales, marketing and information technology teams, consistently delivering competitive advantages for both medium and large enterprises. As Actv8's Chief Innov8r, Rick delivers on Actv8's vision: to be the go-to company for Fortune 500's 'face-to-face' marketing needs. Previously, Rick was Vice President of Information Technology at NuComm International, one of Canada’s largest and best run call centre providers, where he led a team that delivered industry-leading CRM and performance management solutions for 3,000 employees. Rick also started and served as General Manager for NuComm’s IVR service bureau.
Prior to NuComm, Rick served as Vice President of Marketing for Netron inc., a high tech pioneer in software development and reuse.
Warren Sheridan - Chief Oper8r
Warren Sheridan joined Actv8 in 2007, where he quickly delivered on key strategic initiatives and was promoted to Chief Oper8r in 2008. Warren is responsible for executing our strategy of being Canada’s field marketing organization of choice for large retail and financial services organizations.
Prior to Actv8, Warren worked in a number of different positions at Canadian Tire Financial Services gaining experience in direct marketing, insurance, credit card marketing and call centre operations.
View some of the clients we’ve worked with.