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Actv8 Marketing Updates its Image to Build on Rapid Growth

Actv8 Marketing, a leading financial products field marketing company is pleased to announce the launch of a new visual identity and corporate website, representing a significant step forward for the company and positioning it to build on the strong growth it has experienced over the past 3 years.

Founded in 2005 by principals Bill Kerr and Rick Strosberg, Actv8 has built its reputation helping blue chip clients like Walmart Canada and Sobeys launch and market branded credit cards with innovative face-to-face marketing efforts. Actv8 has distinguished itself by focusing on a standards-based approach that relies on tracking real time data from the field and making it available to both employees and clients through a transparent, web-based reporting system.

Given the rapid growth and expanding regional profile, Actv8 initiated a search for an external marketing agency to assist in refreshing its image and redesigning its corporate website.
Actv8 engaged interactive agency, Jar Creative, to assist in defining its corporate identity and website after finding them online and being impressed by the way they mixed a clean, modern design aesthetic with deep knowledge of web 2.0 principles.

“The first website was done internally and it showed.” says Strosberg. “We had built a robust back-end system for clients and internal teams but we really hadn’t done any marketing other than HR efforts. Jar Creative has done an excellent job of understanding our organization and building a content strategy and visual identity that represents where Actv8 is headed.”

Says Jeremy Robinson, President of Jar Creative, “Actv8 already had a solid business process built as well as a good sense of who they were and what they did. It was really just a question of capturing and articulating what was already there, and framing it in the context of best practices for the web.”

Given Actv8’s focus on metrics and its dedication to building dedicated field teams through innovative hiring and training practices, Jar Creative created a new tagline, performance in the field, that became a guiding concept for the website and related materials. “Our recruitment efforts are an essential aspect of the business”, says Bill Kerr,  “performance in the field” really spells it out for us, both internally and externally. We’re 100% committed to giving our employees all the support they need to succeed, just as we do with our clients.”

Actv8 Marketing is a leader in its industry for providing personal direct sales campaigns to its clients. With face-to-face selling strategies, Actv8 has achieved hundreds of thousands of credit card sales acquisitions and has delivered lower cost personal direct sales solutions to clients such as BMO, President's Choice Financial, Citibank, Meridian Credit Union, Scotiabank and Sobeys.

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